Grocery TV
Grocery TV is a digital in-store advertising network with over 19,000 displays. They make it easy for brands and retailers to reach their audience in a more effective way.
As the company’s second marketing hire, I built their content strategy from the ground up and managed copy across all channels.
✔ Brand copywriting
✔ Content writing
✔ Email marketing
✔ Public relations
✔ Sales collateral
✔ SEO strategy
✔ Social media
✔ Video creation
Key Results
1.
Grew organic traffic to the company blog by 2,411% over three years with high-quality, optimized content.
2.
Created social media campaigns that directly contributed to a 100% increase in the company's LinkedIn following within 12 months.
3.
Launched and managed branded entertainment videos that played on 20,000 displays in grocery stores nationwide, reaching 44M consumers.
Blogs
Listicle • Diversity, Equity, & Inclusion
Hispanic Heritage Month: 5 Campaigns that Reach the Community in Meaningful Ways
Website Copy
Announcement • AdTech Partnership
GTV Offers Weather-Triggered Advertising Using AccuWeather Through Microsoft’s Solutions
Social Posts
Entertainment Content
Print Materials
Mailer boxes for Grocery TV partners
Postcards to share with potential brand partners at industry events
Emails